Designed email campaigns for new product launches, including the limited-edition summer blends and collections. The email designs incorporated:
•Bright, tropical color schemes and playful typography to evoke a sense of fun and adventure, inviting customers to “Sip on Paradise.”
•A mobile-first approach with responsive layouts to ensure a seamless experience across all devices.
•Clear call-to-action buttons to guide users through shopping new arrivals and signing up for promotions like the “Tea of the Month Club.”
This project involved aligning Snarky Tea’s visual identity across multiple touchpoints to create a cohesive brand experience that resonates with their target audience.