Designed email campaigns for new product launches, including the limited-edition summer blends and collections. The email designs incorporated:

•Bright, tropical color schemes and playful typography to evoke a sense of fun and adventure, inviting customers to “Sip on Paradise.”

•A mobile-first approach with responsive layouts to ensure a seamless experience across all devices.

•Clear call-to-action buttons to guide users through shopping new arrivals and signing up for promotions like the “Tea of the Month Club.”

This project involved aligning Snarky Tea’s visual identity across multiple touchpoints to create a cohesive brand experience that resonates with their target audience.

The Snarky Tea Packaging Redesign focused on maintaining the bold and playful personality of Snarky Tea while introducing a fresher, more modern aesthetic.

Key updates include:

• Enhanced product visibility through the use of brighter, natural elements that highlight the tea’s ingredients like goji berries and melon slices.

• A more structured layout for nutritional and brewing information, improving readability and overall user experience.

• A clean, organic color palette with a refreshed typeface that aligns with the playful yet premium brand identity.

GRAPHIC DESIGNER AT MODCLOTH

Created digital assets for various promotions including designing emails, website banners, ads, and social media posts. Additional work includes creating surface print illustrations.

LEAD DESIGNER AT CAREER CONTESSA

Role included creating e-guides and downloadable resources, designing various webpages, making design templates for social media posts, and branding e-courses.

VS SHOW REDESIGN

VS is a show from Rotten Tomatoes that compares and contrasts various actors, directors, and films based on both individual and box office records available on YouTube and Xumo. Work includes: logo redesign, key art design, and full GFX package including lower thirds, mortice, stat screens, photo screens and motion direction.

ROTTEN TOMATOES 25TH ANNIVERSARY

Created visual identity for the 25th anniversary of Rotten Tomatoes, which was implemented across site, editorial and social assets.

Daily Tomato is a mobile game from Rotten Tomatoes often described as the ‘Wordle’ for cinephiles. Players are presented with 5 clues to guess a film title daily. After 5 guesses, players are led to a results page with statistic updates made to share with their contacts. Work includes: logo design, wireframing, interface design and prototyping in Figma.

Play the game here!

ROTTEN TOMATOES SOCIAL MEDIA DESIGN

Developed custom Certified Fresh graphics and formatted a template for First Reviews on TikTok. Work included refreshing former social post templates to improve engagement.

This wine bottle design is a whimsical take on a topographical map to play on the wine name and to add more fluidity than a regular map. The logo has been hand-lettered to show movement.

HELIO MUSIC AND ART FESTIVAL EVENT BRANDING

Helio Music and Art Festival revolves around the concept of "fun in the sun." The brand imagery is a humorous take on what really happens at music festivals. I play with scale and take objects that are typically small and enlarge them while making larger objects smaller, which adds to the festival’s youthful and playful voice

Animal Collective is a psychedelic indie band whose music is tough to describe, however this three part vinyl collector’s set represents the group’s eclectic sound visually. Although each album is unique, a sense of cohesion is made apparent through its usage of consistently brightcolors with solid black images laid on top. Each album cover is accompanied by individually designed record labels that match the colored vinyl to each respective album to keep each record organized in a visual way. All three pieces are packaged together in a box with the hand-lettered band name in solid white text to contrast the colorful surprise the consumer will find inside.

A psychedelic removable clockface design is reminiscent of vintage Grateful Dead gig posters. This design is inserted into a hand-sculpted skull.